Performance marketing is the fastest growing segment of online marketing. Our Advertisers range from medium to large corporations including members of the Fortune 1000. In 2008 it was estimated that online marketers will spend $2.1 billion on Affiliate marketing.

You will need banners, landing pages, email creative, portal pages, keyword lists and lead forms. LeadCola can help develop these assets as part of our value added service.

As an advertiser you can provide us with information related to what ad units have worked for you in the past, what your key markets and target demographics are and how much you want to spend on campaigns. Other information such as best online site conversions, average cost per conversion, life time value of the customer and average click through rate is also key.

Ideally, you already have access to website metrics information on the pages your visitors will be sent to once they click through an advertisement. In addition, you will want to put a pixel on your product conversion page which we can help provide you with as a value added service.

We provide you with a web based advertiser tool which will allow you to manage your campaigns, view reports and download these reports for use in other applications. We can offer several other detailed analytics which will help you manage your business effectively.

Per Action (form capture), Per Lead, Per Sale (Both fixed amount and percentage) and Per Click.

No

We do all of the check writing. We provide our Affiliates with different payment methods such as Paypal, Cheque and direct deposit among others. Affiliates are paid regularly every week, accurately and on time.

We use cookies to track users, leads, sales, clicks, etc. Upon the action on your website (such as a sale or lead), you report to us that action using the code provided during setup. At that time, we figure out which Affiliate, if any, is responsible for the transaction. We also allow you to send us reconciliation numbers at regular intervals to identify any discrepancies that may exist.

Affiliates on our network will see your program listed in the appropriate category, as well as in our "New" category for a period of 20 days. When a new campaign launches we get Affiliate managers to communicate the new offer to the Affiliates managed by them. We also send out regular newsletters highlighting the new and most active network offers.

We take the quality of our traffic very seriously. We have a team of operations staff that search out fraud through detailed analytics and reports. We have automated 3rd party tools (with 20 years of experience) in place to alert us to possible fraud and also to score the clicks coming in. We work with our Affiliates, who often are unaware of the fraudulent traffic they are purchasing, to improve their quality score. This approach allows us to provide the right Affiliate audience for your offer. We have a ZERO tolerance policy for fraud, no exceptions and no second chances.

We have the industry leading compliance department, which constantly monitors and audits traffic to make sure Advertisers receive the highest quality. We are very careful in our selection of publishers for our network. Each publisher who applies goes through a strict approval process, which results in increased ROI for Advertisers.