LeadCola prides itself on the stringent controls and traffic monitoring approach to ensure the highest qualified leads. We employ industry leading fraud prevention technologies, automated processes combined with manual interventions as required to prevent fraudulent traffic and the associated operational costs (charge backs,customer service).

We have a well defined new application scoring algorithm based on many years of experience in this field. We have also partnered with the industry leader in click and lead scoring giving LeadCola the ability to score the traffic even before it is even sent to the advertiser minimizing questionable traffic.

We have an elaborate scoring mechanism which continually ranks our Affiliates for as long as they work with the LeadCola team. We watch carefully for unwanted behaviors not limited to non-adherence to industry policies such as CANSPAM agreements, brand protection guidelines and keyword squat rules.

We reward high scoring Affiliates with top level service including better payment options, access to exclusive offers. We then provide our Advertisers access to different levels of Affiliates based on their risk threshold and business practices.

Our tool suite allows Advertisers to manage their campaigns, get access to advanced analytics, Affiliate and network level and detailed compliance reports on brand protection and restricted keywords. We provide our Advertisers with a dedicated account manager who walks them through the tools and is available to answer queries at any time.

For Advertisers who need their brands to be handled with the utmost care across various Affiliate sites and creatives, we provide a 3rd party service that validates which sites the offer is running on and ensures that the brand guidelines are adhered to.

Our Advertisers will have access to all Affiliate information at our disposal including the ranking of the Affiliate, sites running their offers, keywords guidelines violations, conversion rates across Affiliates. We will arm our Advertisers with the necessary information to allow them to improve their business practices.

We work with Advertisers with a wide variety of Affiliate marketing experience. We work with our Advertisers to identify the nature of a valid action, the value of that action for the business and how that action will be integrated into the companies’ fulfillment chain. Our testing team will run the first offers to identify key metrics that will assist our Affiliates in finding traffic which will convert at effective cost per clicks, high average conversion rates, click through rates.

LeadCola has a talented, full time Performance Media Service group that will either create your complete banner campaign and offer pages or assist in optimizing your existing creative assets.

Our full time team of technology experts can help our Advertisers identify and build out the best sales funnel for conversion and maximum yield.