Performance marketing is the fastest growing segment of online marketing. Our Advertisers range from medium to large corporations including members of the Fortune 1000. In 2008 it was estimated that online marketers will spend $2.1 billion on Affiliate marketing.

We welcome other Affiliate networks as this helps us with our reach requirements. We believe no one Affiliate network can meet the requirements of every offer on every vertical.

We will assign an account manager who identifies the key success factors and campaign requirements with your team. Once this is established we begin a test campaign to identify the commercial terms, conversion rates, creatives and type of traffic. Upon agreeing on the basics of the CPA side we can liaise with you and your client to understand how the lead will be captured or delivered into their supply chain. At all times we respect your relationship with your client and you can control the communication flow with your customer.

You will need banners, landing pages, email creative, portal pages, keyword lists and lead forms. LeadCola can help develop these assets as part of our value added service.

As an agency, you can provide us with information related to what ad units have worked for you in the past, what your key markets and target demographics are and how much you want to spend on campaigns. Other information such as best online site conversions, average cost per conversion, life time value of the customer and average click through rate is also key.

Ideally, you already have access to website metrics information on the pages your visitors will be sent to once they click through an advertisement. In addition, you will want to put a pixel on your product conversion page which we can help provide you with as a value added service.

We transfer the funds to you and you do the Cheque writing to your Affiliates. We provide our networks with different payment methods Paypal, Cheque and direct deposit among others. Networks are paid regularly every week, accurately and on time.

We take the quality of our traffic very seriously. We have a team of operations staff that search out fraud through detailed analytics and reports. We have automated 3rd party tools (with 20 years of experience) in place to alert us to possible fraud and also to score the clicks coming in. We work with our Affiliates, who often are unaware of the fraudulent traffic they are purchasing, to improve their quality score. This approach allows us to provide the right Affiliate audience for your offer. We have a ZERO tolerance policy for fraud, no exceptions and no second chances.

We have the industry leading compliance department, which constantly monitors and audits traffic to make sure Advertisers receive the highest quality. We are very careful in our selection of publishers for our network. Each publisher who applies goes through a strict approval process, which results in increased ROI for Advertisers.